The Inovo WayTM - Comprehensive, Rigorous, Efficient
What you do in the front-end, determines success or failure. A good innovation process, when applied well, creates new knowledge that leads to the understanding of, and insight into, the future of what can be. The quality and quantity of the knowledge created is determined by the methods and tools used. The quality of a front-end process of innovation, and the new knowledge it creates, determines whether you consistently create blockbusters or failures.
Examine the Inovo Way process framework, the theory it is based on, the knowledge it creates, its implementation and its application and use in a variety of situations. See how you can use the process to improve your front-end.