The Inovo Way process is distinguished by enabling its practitioners to gain a deep understanding of, and insight into, what makes people of all types and in all different situations, become adopters and advocates of something new, be it a product, service or new business model. This comes about because of the methodology and tools employed by the process that allow understanding and insight to develop in a structured, systematic, comprehensive and efficient manner. The most distinguishing attributes of this process are:

Creation of new product/service/business model concepts based on insights into unmet needs and desires

  • Dynamic creation of a ‘knowledge community’ of the ‘right’ individuals to engage with
  • Elicitation of relevant, explicit and tacit knowledge

Development of models of consumers and their decisions that allow testing of specific ideas to understand why one product/service may be superior to another

  • Use of Personas to capture, organize and structure knowledge of the customer
  • Implementation of Personas as software models that can give indications of ‘how innovative’ a concept is

Use of new tools to prioritize ideas and concepts, and pick the ones with the most potential for market success

  • Tools and methods that capture, organize and synthesize the relevant knowledge about the technology, the ecosystem and the opportunity
  • Decision making support tools using market-based mechanisms such as the Concept Auction™ Decision Support Tool

Using customer understanding for communication and messaging to gain support for adoption—inside the company and with potential customers

Of the over 300 other ‘innovation purveyors’ we track, no other company has as comprehensive, integrated, efficient and effective front-end system. One indication of our difference is that you can, if you choose, create an executable software model of your future customers that you can use over and over to test new ideas, influence product design, evaluate features and develop promotional activities without having to do new surveys, focus groups or other market research activities.